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Welcome to rachelsays... The blog of Rachel Lewis, containing my thoughts and musings on illustration, design, fashion, music, cakey-bakey goodness, culture and things that I generally find cool. There's also a good chance my own illustration work will pop up on here.

All work on this blog is copyright to me unless I state that it isn't. Obviously. Don't do stealing, kids.

So come on in, have a look around, and leave a comment if you like what you see.
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Wednesday, April 07, 2010

Ads I love: Wrigleys Extra 'Banish Smelly Followers'

Now. This isn't a clever viral marketing campaign, or guerilla gardening, or anything of that jazz. This is a plain, straight-up TV advert. And generally, most of them are bad. Not this one. It made me laugh and go 'aw' and feel fuzzy all at the same time. Possibly just a girly reaction, but my dad also immensely liked it too. And he complains about adverts more than I do.

Banish Smelly Followers

Watch it. Why do I love it? Cute characters. Nothing gets me more than cute, slightly helpless characters. It's why I also love the Orange adverts.

And that it also works, at telling you what the product is (or reminding you of it) with none of that cliched icicles/arctic wind/cool fresh breath/breathing on a mirror stuff that most adverts of similar brands come up with it. It's just a visual representation of bad breath. In a cute way.

What's the song in it? If anyone knows, say so. It's nice.

I also love the bit at the end where the lil ickle onion gets stuck in the lift door. I hope he doesn't get squashted >.<

Alright, enough. I've made my point. It's fun and happy. The way ads should be!

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