Last week I was working on this banner, which is to be displayed (hopefully, if approved) on ActionAid's website, for their 'Bollocks to Poverty' campaign.
The campaign is aimed at getting people motivated to actually do something to help end poverty; instead of just donating money and being a bit passive about the whole thing, it's encouraging people to get involved and get passionate about ending poverty, by putting on events and generally thinking outside the box. Here's a bit from the site:
You can do things a bit differently with Bollocks to Poverty. You don’t need to put on coffee mornings or cake sales, you can do what you love doing. Whatever you’re into you can support people fighting their way out of poverty. Shake a tin at your mates and they might chuck you a pound, but throw them a party and they’ll feel inspired to do much more.
Whether you put on a gig, jump out of a plane, pester your MP or volunteer at a festival, say Bollocks to Poverty and do it with ActionAid.
The site is well worth checking out, there's lots of things to do to get involved in the campaign, my favourite is this, "becoming a Bollocks to Poverty Tour Ambassador to come backstage at this summer's festivals, chat to some bands, write some blogs about it and then organise the mother of all Christmas parties for our amazing tour organisers". Noice.
The focus of the brief for this banner is their Climate Change campaign 'Food vs Dust'. It's basically highlighting the impact that climate change will have on the world's poorest - those who have actually contributed to climate change the least, but who will suffer most through floods, drought, cyclones, all of which will destroy homes and crops and leave to food shortages and ultimately starvation. So banners have been requested to highlight this and to act as a point of inspiration on the website to encourage people to find out more and hopefully get involved with trying to reduce climate change.
I mean, we all know about the damage that climate change is doing and people are beginning to do things to help these days (although my opinion is that its going to take more than a few canvas bags to save us), but people most often think about themselves, and the impact it will have on our children in the future - not about the damage that is happening NOW to people in poorer parts of the world. Just take a look at the photos that the Obama administration has revealed about how quickly polar ice caps are melting - even I didn't think it was happening this quickly.
I always try to get involved with issues to do with the environment, sustainability and living ethically within my work - they're things that I am passionate about and that I believe our industry (design as a whole) are capable of doing something about, even more so than the politicians. We're the ones who design the adverts and the packaging and everything to sell all the stuff - we are the ones who can change public thinking from mass consumerism/needing everything/more stuff right now to... whatever comes next. Post consumerism? Anti advertising? It's still a bit grey. 'Age of austerity' I think David Cameron called it. But it's the designer's who can influence people the most. Interesting really, that this recession has come around now... now that we're questioning what exactly we really need to be spending our money on, we can also start to question not just the impact it's having on our wallets but also on resources and the environment in general. I think most people are agreed that we haven't been living financially or environmentally sustainable for a very very long time. And now look what's happened.
So doing this banner was right up my street - the brief is open and people are encouraged to submit their own banners for the cause. I wanted to create something that had a positive overtone but still reflected the core issues - something to grab people in so they want to learn more, without being too overbearing/negative and more a call to get people motivated to change.
So hopefully it gets used on the site! I'll probably blog about it if it is does anyway.
I start my first day of my placement at The Open Consultancy tomorrow... wish me luck! Really looking forward to it. Early night though defo, had a rather mental birthday party last night so taking it easy today, so that I can be bright and breezy at 6am tomorrow. (Yeah, I have to get up at 6 every day, hello full time work... my student days really are over, aren't they :( can't really complain though, i'm so excited about this placement, i'll practically be leaping out of bed tomorrow).
Ciao for nowwww