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Welcome to rachelsays... The blog of Rachel Lewis, containing my thoughts and musings on illustration, design, fashion, music, cakey-bakey goodness, culture and things that I generally find cool. There's also a good chance my own illustration work will pop up on here.

All work on this blog is copyright to me unless I state that it isn't. Obviously. Don't do stealing, kids.

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Tuesday, May 18, 2010

Inspiration: Turning Leaf and Basso & Brooke

Wine. Everyone loves wine. Nice nice nice. I generally prefer the red variety, on a friday night to melt away the worries of the week. Or, as tonight, on a tuesday night because it was already open and I like to numb things. Wine labels are quite fascinating to me, as an illustrator/designer it's nice to look at the care (or not, in some cases) that are gone into their designs. Who hasn't bought a bottle of wine because the label was nice? (especially if it's half price, that's always good too.)

 So imagine my glee when I discovered that Basso & Brooke, those crazy fashion designers best known for their fearless prints, have teamed up with little known wine company Turning Leaf (well I'd never heard of them) to design these amazing bottles. The first image is from this spanish(?) site, the larger images were kindly emailed to me from Turning Leaf themselves after they saw this original post. Aren't the designs amazing? Here is bit more about the collaboration from Turning Leaf themselves:

- As well as curating a blog for Turning Leaf, where Basso & Brooke will open up their little black book of secrets, the designers will also be developing a range of bespoke, limited edition products with Turning Leaf. 
- Some limited edition products will be available to Turning Leaf customers and others via exclusive retail partners.
- The blog will reveal ‘what’s hot’ during the Spring/ Summer months and will be hosted on the Turning Leaf Wines website 
- Over the next six months Basso & Brooke will also be launching a series of Turning Leaf events, including an exclusive retail partnership and a pop up shop in April.
 - Basso & Brooke will be visiting the Turning Leaf vineyard in California's Sonoma Valley near San Francisco, following their London Fashion Week show on 23rd February
The pop up shop sounds amazing - more info from me on that soon....

Here is a good article from the FT about the collaboration - discussing their inspiration from Jeff Koon's collages, with this great bit - "Brooke presented Dennison with the flamboyant bottle and said, “It’s not particularly conservative.” Dennison inspected it. “And Turning Leaf has traditionally been a conservative brand,” he said.
“But you’ve got to be on people’s lips,” said Brooke. “You’ve got to think out of the box.” Dennison warmed to the idea. “This is going to catch their eyes,” he said. “Then catch their fantasy.”

I think that idea is great - Turning Leaf's motto is 'Taste the Colour' and you certainly get that feeling from the designs, which have snow leopards and volcanoes (how apt) intertwined, among other things. Wine is always seen as so serious - even when you drink it, you feel somehow more restrained, and sometimes wine is fun and you want something that isn't all Serif fonts and cream, heavy matte paper. You know?

As soon as I find more of the shots of the bottles, I'll post them. In the meantime, Basso & Brooke's website is here -beware, you can do nothing but click to open an email, but it's still pretty, and Turning Leaf's site. Here are some images of Basso & Brooke's amazing fashion design to get your juices flowing...

Just beautiful examples of what can be created with digital printing techniques and genius handling of colour. Oh, to wear something like this... and have the legs for it... ah.

All images credited to where I found them, etc etc.

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